You’ve heard me discuss the term “greenwashing”, and if you would like a refresher, click here for my free e-book, The Dirty Truth About Green Cleaning.
Basically, greenwashing is when a product is labeled as green or all-natural, but still contains harmful ingredients that are not mentioned on the label. How do companies get away with lying to consumers? Because each recipe is considered a “secret formula” and by law, companies do not have to list their secret ingredients, no matter how harmful.
The question becomes who is going to watch out for the consumer? Who is going to give the customer proper knowledge and guidance on how to keep their family healthy?
Check out http://www.ewg.org/guides/cleaners. This is a site sponsored by the Environmental Working Group and this guide looks into these “greenwashing” products to provide you with the truth. For example, Clorox has a new line called Green Works. Sounds great, right?